Seven Media Group in 2027
Australia’s newest media company
Thursday, 22 October 2026
- Australia’s most trusted and respected media brands delivering unprecedented reach across Total TV, audio, digital and publishing
- Seven is #1 on broadcast and streaming
- 7NEWS Australia’s #1 news service and Sunrise #1 breakfast show – the most watched news and current affairs shows
- Seven’s AFL #1 Winter Sport and Seven’s Cricket Coverage #1 Summer Sport
- The Hit Network unveils a brand new Drive show for 2027
- Seven announces hosts for I’m A Celebrity… Get Me Out of Here! and new prime-time game show Stacks of Cash
- Launching a powerful market-leading trading platform to seamlessly connect commercial partners with high-impact audiences
Southern Cross Media Group is one of Australia’s most prominent media companies, with a market-leading presence across broadcast television, audio, publishing and digital. Today, the business unveiled its bold new strategic direction and official rebrand to Seven Media Group, marking a transformational moment for Australian media.
Seven Media Group delivers unmatched reach across television, audio, streaming, digital and publishing. Reaching 20.4 million Australians every month, with more than 17 million registered users of the company’s content and unrivalled first party data, the network connects audiences across metro and regional communities, providing advertisers with unrivalled access to the high-impact moments that shape the national conversation.
Addressing agencies, clients, partners and members of the broader media industry at the Upfront launch, Managing Director and CEO Rohan Lund outlined the vision for the business:
“Our strategy is built upon a simple belief: in a fragmented media landscape, Australians still come together because while the media has changed dramatically, people haven’t.
“There are more screens, more platforms, more creators, more content, and more choices competing for our attention than at any point in history. Every swipe presents another option; every algorithm presents another distraction. Yet, Australians still seek the same things they always have: to know, to belong, to celebrate, to escape, to be entertained, to connect, and increasingly, to know who—and what—they can trust.
“Our job is to meet Australians where they are. Across television, audio, publishing, and digital, we continue to grow and engage audiences across every platform. No single channel replaces another—instead, our pillars operate both as powerful standalone media and as an interconnected ecosystem, where each platform amplifies the strength of the others to connect with viewers, listeners, and readers wherever they are. For our agency partners and clients, this ongoing momentum creates unprecedented opportunities to build deeper, more meaningful connections with audiences at scale.
“Seven Media Group will bring Australians together as a trusted voice in their lives. When we bring people together, we do it to grow the opportunity for all of us.”
SEVEN NETWORK
- Seven is #1 on broadcast and streaming
- Sunrise and The Morning Show continue reign as #1 breakfast and morning show
- 2027 AFL Season coverage, and the upcoming summer of cricket with Brendon McCullum plus Stuart Broad to return for the 150th AnniversaryTest Match
- Ricki-Lee and Jim Jefferies to host I’m A Celebrity… Get Me Out of Here!
The Seven Network today revealed a compelling content slate spanning the remainder of 2026 and looking forward into 2027, designed to command audiences at scale, drive mass Total TV reach, and reinforce its position as Australia’s home of premium commercial entertainment.
Seven is the #1 Network year-to-date in 2026 with an industry-leading 43.2% commercial share (National 0600-2400). This strength is underpinned by Seven’s broadcast channels (Seven, 7two, 7flix, 7mate and 7Bravo) with a 43.3% commercial share, combined with digital acceleration, 7plus is the #1 streaming platform in 2026 with a 43.6% share, the only network to achieve BVOD share growth in 2026 (up 3% year-on-year).
Underpinning the network’s performance, Seven’s News and morning television continue to dominate Australian screens. 7NEWS leads as Australia’s #1 news service, averaging 1.394 million viewers and widening its margin year-on-year in Total TV and broadcast. Sunrise continues its reign as the #1 breakfast show, averaging 442,000 viewers with a massive 48% margin above its nearest commercial competitor while The Morning Show marks a milestone 19th consecutive year as the nation’s #1 morning program.
From weekly matchday rituals to massive events, sport commands a level of cultural focus that brings entire communities together. With an industry-leading broadcast team and an unrivalled audience ecosystem, Seven meets fans wherever they are—delivering active engagement, deep connection, and proven commercial outcomes. We don’t just capture attention; we build genuine, high-impact brand partnerships.
Seven’s AFL coverage is the #1 Winter Sport, reaching 18.5 million viewers across the 2026 season and capped by an AFL Grand Final that reached 6.5 million national viewers (4.52 million Total TV average), plus a record 1.42 million viewers streaming live on 7plus. While Seven’s Cricket Coverage holds the crown as the #1 Summer Sport, reaching 16.8 million viewers. The upcoming summer features the Australia vs. New Zealand Test Series – featuring commentary from Brendon ‘Baz’ McCullum – the WBBL and BBL, the marquee 150th Anniversary Test Match with Stuart Broad, live from the MCG under lights and the launch of The Agenda Setters: Cricket. The sporting line-up is further bolstered by Super Bowl LXI live from SoFi Stadium, the Santos Tour Down Under, Supercars, horse racing, the World Surf League, and the T20 Gold Clash: Footy vs Cricket.
Seven’s prime-time entertainment slate delivered the market’s strongest year-on-year audience expansion across returning local formats and drama. In 2026, Farmer Wants A Wife averaged 1.29 million viewers, growing 24% year-on-year, while My Kitchen Rules continued its dominant run; it launched to 1.85 million viewers, its biggest premiere in seven years (a 14% year-on-year increase). The series is averaging 1.46 million viewers across Seven and 7plus, a 27% YoY increase, with the first elimination episode averaging 1.73 million, the highest-rated episode since the 2019 Grand Final. Australian Idol hit a high note with its 2026 season, the most-watched ever on Seven, with a massive 74% increase in streaming on 7plus. The season peaked with an unforgettable grand finale, reaching 2.13 million viewers and averaging 1.23 million across Seven and 7plus while Australia’s #1 drama Home and Away had its biggest year since 2018 and continues to lead its slot, averaging 1.1 million viewers (up 13% YoY).
The 2027 entertainment strategy continues, headlined by the international reality phenomenon I’m A Celebrity… Get Me Out of Here! moving to Seven with new hosts Ricki-Lee and Jim Jefferies, alongside the brand new high-stakes prime-time game show Stacks of Cash to be hosted by Matt “Shirvo” Shirvington.
Digital expansion on 7plus continues at a record pace, now exceeding 15.5 million registered users and over 1.1 million daily active viewers, driving streaming consumption up 50% YoY.
With growing benchmarks, compelling content still to come this year, and unmatched Total TV scale, Seven enters 2027 perfectly positioned to deliver exceptional national reach and impact for commercial partners.
Seven Media Group Managing Director, Television and Streaming, Angus Ross said: “Seven continues to demonstrate that it is Australia’s most influential free-to-air network–the biggest in broadcast and now, the biggest in streaming. The results speak for themselves: dominant audience share across the board, anchored by Australia’s most trusted, leading news service, the country’s first choice for breakfast and morning TV, and growing audiences across every entertainment tentpole and live sports.
“Commercial advertising revenue naturally follows content that delivers at this scale. Looking ahead to the rest of 2026 and into 2027, our slate is primed to build on this momentum, giving our commercial partners absolute certainty through unparalleled reach and unmatched engagement across every screen.”
See separate media release on the Seven Network’s content in 2026/2027
HIT AND TRIPLE M NETWORKS IN 2027
- Lu & Jarch to launch a brand-new Drive show on the Hit Network (4pm-6pm)
- Australian cricket icon Michael Clarke to join 2DayFM Breakfast with Nath Roye and Emma Chow
- Strengthened leadership in the Audience That Matters – 42 consecutive survey wins in P25-54
- Triple M launches summer of cricket as Ricky Ponting and Brendon McCullum join coverage
- Bruce McAvaney joins Triple M Racing for the 2026 Lexus Melbourne Cup
Combining the broad reach of trusted national networks with a proven live and local strategy, Seven Media Group’s audio portfolio delivers an unbeatable, multi-platform offering across broadcast radio and digital audio, now reaching 9.26 million Australians 10+. Driven by the Hit and Triple M networks alongside the rapidly expanding LiSTNR ecosystem, the audio network is heard by millions of Australians in their cars, workplaces and local communities right across the country. With an extensive footprint spanning major capital cities and regional centres, audio delivers unmatched commercial leadership in the ‘audience that matters’. SCA secured its 42nd consecutive survey win in the 25–54 demographic, securing a 37.5% commercial share when combined with ACE Radio*. This is underpinned by Triple M’s historic dominance in Men 25–54 (#1 for 30 surveys in a row) and Hit’s market leadership with Women 25–54 (#1 for 6 surveys in a row)*.
This unparalleled reach is built on consistency, compelling content, and high-value integration opportunities. The network brings together Australia’s most popular personalities, including Mick Molloy, Fifi Box, Brendan Fevola, Abby Coleman, Beau Ryan, Aaron ‘Woodsy’ Woods, Katie Lamb, James Brayshaw, Billy Brownless, Lucy Jackson, Nikki Westcott, Mark Ricciuto, Ben ‘Dobbo’ Dobbin and Greg ‘Marto’ Martin. With content arcs like The Underdogs, Triple M 1000, and extensive live sports broadcasting, our audio network offers commercial partners brand safety, deep audience loyalty, and total ecosystem scale.
In 2027 the Hit Network is set for a new era with exciting talents Luisa Dal Din and Jack Archdale (Lu & Jarch) hosting a brand new Drive show. The duo marks a bold, dynamic shift for Drive, having already built a cult following and a massive digital footprint on Triple M and through their popular LiSTNR podcast, We Mean Well. Lu & Jarch are primed to capture the attention of listeners across the country on the Hit Network and LiSTNR with their signature quick wit, unfiltered honesty, relatability, and high energy.
2DayFM Breakfast will have a new addition in 2027, with former Australian cricket captain and experienced broadcaster Michael Clarke AO joining Nath Roye and Emma Chow. Raised in Liverpool in Sydney’s southwest, Clarke brings a strong connection to the city alongside extensive broadcasting experience across radio, podcasting, television, and international cricket commentary. Clarke’s addition builds on the momentum created by Nath and Emma in 2026. Together, Nath, Emma and Michael bring three distinct voices for 2DayFM Breakfast with Nath, Emma & Michael Clarke, as the Seven Media Group continues to invest in the show and its Sydney audience.
Triple M enters 2027 backed by a record-breaking AFL broadcast performance, capturing an all-time peak weekly audience of 788,000 across Melbourne, Adelaide, and Perth, while securing #1 football broadcast position in each respective market.* This AFL dominance was further complemented by market leadership in NRL coverage, where Triple M maintained the #1 station in Sydney and Brisbane with a combined weekly audience of 517,000**. Bolstering its comprehensive live sport portfolio, the network recently launched Triple M Racing, highlighted by the return of legendary commentator Bruce McAvaney for the 2026 Lexus Melbourne Cup and expanded its summer cricket coverage with former Australian Test captain Ricky Ponting and Brendon ‘Baz’ McCullum joining Triple M’s commentary team for the upcoming Test and ODI coverage.
Seven Media Group’s Managing Director, Audio, John Kelly, highlighted the strength and scale of the group’s total audio offering, which continues to set the standard across commercial radio and digital audio.
“Across the Hit and Triple M networks, our unrivalled scale across metro and regional Australia puts us in an exceptionally strong position to connect brands with active, highly engaged audiences,” Kelly said. “We bring together the best of live, local radio alongside an incredible slate of sports broadcasting, led by our powerhouse AFL and NRL coverage, International and Big Bash Cricket, and our expanding horse racing coverage, plus massive commercial content properties like The Underdogs and Triple M 1000.
“Our focus remains on what we do best: delivering industry-leading content, cultivating loyal audiences, and creating meaningful, high-impact opportunities for our commercial partners. That consistency drives powerful momentum right across the business, putting us in a strong position to deliver scale and commercial results across the country.”
Source: *Source: GfK R360 Metro Survey #6 2026. P10+/P25-54/F25-54/M25-54, Mon-Sun ROS, Market Share %/Comm Share %. SCA #1 P25-54 since S5 2021. HIT #1 F25-54 since S1 2026. MMM #1 M25-54 since S1 2023. **GfK Radio 360 Ratings. Metro Survey 6, 2026. Melbourne, Adelaide, Perth SCA AFL Footy Call Dayparts and Sydney, Brisbane SCA NRL Footy Call Dayparts, P10+ / P 10-69 / P25-54. Cume / Market Share %.
See separate media release on Hit FM’s new Drive show and what’s new for 2DayFM breakfast in 2027.
LiSTNR
- The LiSTNR Podcast Network reaches over 10 million* monthly users and 2.8 million signed-in users on LiSTNR
- Australia’s most-loved podcasts return for 2027 with full-video episodes, including: Hamish & Andy, Life Uncut, The Imperfects, The Howie Games, and Happy Hour with Lucy & Nikki
- Joining LiSTNR in 2027 is We Mean Well with Luisa Dal Din and Jack Archdale
LiSTNR is equipped to embrace the evolution of podcasting as it transforms from an audio first medium into a multi-channel audio, video, and social ecosystem. To support this shift, LiSTNR’s ability to understand audiences and offer real-time campaigns gives our advertising partners the best opportunity to reach audiences where they are and maximise campaign impact. Through ongoing investment in AdTech, alongside improved audience data and measurement tools, LiSTNR is well placed to continue leading the commercial podcast market in Australia. Equally, from a creator perspective, LiSTNR has expanded its capabilities to match this shift through advanced distribution infrastructure, state-of-the-art content creation facilities and better audience monetisation.
In 2027, you’ll see many of our key LiSTNR titles, including Australia’s most loved podcast, Hamish & Andy launching full video episodes, distributed across YouTube and Apple Podcasts. This expansion represents podcasts’ evolution towards video, social, and product placement opportunities for brands while building on LiSTNR’s deep podcast slate of over 800 titles.
Joining LiSTNR is a powerhouse suite of new talent, including Luisa Dal Din and Jack Archdale (Lu & Jarch), who are launching a new Drive show on the Hit Network and are bringing the We Mean Well podcast to the network in 2027. Delivering hilarious, unfiltered takes with over 900,000 combined social followers and 31 million TikTok likes, We Mean Well brings a highly-engaged audience to the network. LiSTNR has also signed comedy sensation Maddy MacRae, who reaches more than 3 million combined social followers across TikTok and Instagram with her viral skits, to launch a brand-new podcast in 2027.
The LiSTNR Podcast Network reaches over 10 million* monthly, 2.8 million signed-in users on the LiSTNR app and continues to drive premium digital audio streaming, domestic radio podcasts, and original audio and video podcasts to an expanding digital-first audience. The network leads the market through its world-first Precision+ AdTech technology, unlocking rich, dynamic audience insights that enable brands to execute smarter, highly targeted digital campaign strategies with unmatched scale and efficiency.
Seven Media Group’s Managing Director – Audio, John Kelly said: “We now have a Total Audio focus designed to provide a simpler and streamlined buying solution for our commercial partners.
“Through our unequivocal focus on the audience that matters, we will reach Australians whenever, however and wherever they consume through one connected ecosystem where broadcast, streaming and podcasts are unified under one optimised operating model, one data spine and one commercial model to accelerate our clients’ performance and results.”
*Triton Streaming Metrics, Triton Podcast Metrics, & Edison – September 2026
THE WEST – PUBLISHING
- SWM is WA’s #1 news brand reaching 84% of the state
- The West Australian is read by 2 in 3 Western Australians every month
- PerthNow has over 22.5 million pageviews every month
- The Nightly sets the national news agenda, alongside premium extensions
Seven West Media remains the leading media presence in Australia’s economically strongest state, delivering essential national, state and regional reporting through The West Australian, The Sunday Times, PerthNow, and digital-first news brand The Nightly. Deep local connections and extensive community newspaper coverage ensure Australians remain informed on the stories that matter directly to their suburban and regional communities.
The West Australian and The Sunday Times anchor the state’s coverage alongside 19 regional papers and leading digital sites perthnow.com.au and thewest.com.au, giving advertisers direct access to deeply engaged local communities. The Nightly bridges the authority of a traditional newspaper with the speed of digital, setting the national news agenda hours before anyone else. Its growing portfolio includes The Nightly On, a quarterly executive magazine and ROAM, a premium weekend travel brand.
COMMERCIAL & DATA STRATEGY
- Launch of Seven iD – connecting clients and brands to meet audiences where they are
- Launch of Studio Seven – new integrated strategy, creative and content partnership capability bringing brands closer to the content Australians love
- Development of Phoenix Exchange – a next generation trading ecosystem and Phoenix Video – advancing approach to multi audience buying across broadcast TV and BVOD
- Extension of LANDMARKS ID partnership to launch SCOPE
Seven Media Group has unveiled a comprehensive commercial strategy, introducing a unified ecosystem that connects data intelligence, strategic creative partnership, and automated, cross-platform trading. Led by the launch of Seven iD, which aggregates first-party audience relationships across 7plus, LiSTNR, and The West Australian, and the creation of integrated commercial unit Studio Seven, Seven Media Group is setting a new benchmark for how brands target, engage, and activate Australian consumers at scale.
Alongside these strategic capabilities, Seven Media Group revealed its trading roadmap, Phoenix Exchange, an advanced, tech-agnostic platform built to meet advertisers and agencies wherever they are by offering dynamic audience execution across broadcast, streaming, podcasts, and digital channels and making a defined portion of Seven’s video and audio inventory available through flexible buying workflows that connect seamlessly with our customers’ preferred technologies.
The launch of Seven iD, Studio Seven and the development of Phoenix Exchange represent a comprehensive evolution in how Seven Media Group partners with the advertising industry. By connecting intelligence, creativity and trading capability into a single, cohesive framework, the Group is delivering a modern commercial proposition built to give advertisers simpler access, deeper audience engagement and proven ROI across Australia’s most powerful media assets.
To power this unified data approach, the Seven Network has extended its partnership with LANDMARKS ID to launch SCOPE, an advanced audience intelligence platform that feeds directly into Seven iD. By combining consumer insights from a panel of over 500,000 Australians with OzTAM’s VOZ Total TV measurement data, SCOPE moves beyond traditional demographic surveys to measure actual brand and category buyer reach. This enables agencies and advertisers to precisely evaluate audience engagement, content alignment, and sponsorship impact across Seven’s entire ecosystem, from broadcast television, 7plus, major entertainment tentpoles, sponsorship assets and premium sport content such as AFL, cricket, the NFL and Supercars.
Chief Revenue Officer, Natalie Harvey, said: “Our commercial roadmap is built around solving real business challenges for our partners. By combining the scale of our first-party data through Seven iD with the creative capabilities of Studio Seven and the automated trading power of Phoenix Exchange, we are creating a simpler, more connected way for advertisers to engage Australia’s premium audiences. We are making it easier for brands to trade across our entire media ecosystem. Whether through integrated Total TV and audio trading, leveraging the trust of The Nightly and The West Australian assets, authentic content integrations, or live data collaboration, our focus is clear: removing friction, improving efficiency, and delivering measurable commercial outcomes for our clients.”
See separate media releases on Seven Media Group’s Commercial Strategy and Landmarks ID partnership
UNMISSABLE LIVE EVENTS THAT CONNECT COMMUNITIES
- Channel 7 Telethon returns to Seven and 7plus in 2027 for 60th anniversary broadcast, after a record-breaking $101,277,705 raised
- Seven, The Hit Network, and Triple M combine for the 2027 Good Friday Appeal
- The Fox’s The Underdogs returns for 2027 following five editions of meaningful community impact
- After four years consecutive years of audience growth the TV WEEK Logie Awards return in 2027
Seven Media Group continues to bring Australians together for the moments that matter most. From inspiring generosity across the country to celebrating national screen icons, Seven’s unmissable event TV connects communities and unites millions across the Seven Network, 7plus and Hit, Triple M and LiSTNR, The West Australian and The Nightly. They’re a fundamental part of who we are – our people, our talent, our audiences, our commercial partners, and our communities, all coming together to make a genuine, lasting difference. Across our entire ecosystem, our brands play a vital, active role in our communities’ lives. Events like Channel 7 Telethon, Good Friday Appeal, and the TV Week Logie Awards, highlight the role Australian media plays every day, proving the true impact of this industry goes well beyond an audience number.
Channel 7 Telethon shows us what happens when media, brands, talent, and an entire community come together around a shared purpose. At its core, Telethon is a powerful testament to collective generosity, demonstrating the undeniable impact created when a nation unites to support its most vulnerable children. Driven by unparalleled passion and purpose, this year’s event rallied West Australians and viewers nationwide to raise an extraordinary, record-breaking $101,277,705. In 2027, Telethon will return to Seven and 7plus for its 60th anniversary broadcast, continuing its proud tradition of bringing communities and commercial partners together to make a meaningful, lasting difference.
The 2026 Good Friday Appeal struck a deep chord with audiences on Seven Melbourne and streaming live nationally on 7plus, raising a record-breaking $25,268,485 for The Royal Children’s Hospital. Marking 69 years on Seven, the Appeal enables world-class medical care, ground-breaking research, and cutting-edge genomic testing. Seven’s comprehensive 14-hour broadcast was further amplified this year as Fox FM and Triple M Melbourne joined forces for the first time as a combined radio business, supporting the day with dedicated programming to champion the hospital’s incredible work. Returning in 2027, the Good Friday Appeal exemplifies the extraordinary power of free-to-air television to inspire community action, rally brand partners, and make a profound, lasting impact for Australian families.
Triple M Fest
Launched in 2025, Triple M Fest has quickly established itself as a flagship fixture of Melbourne’s AFL Grand Final week. Building on its inaugural sell-out crowd, the 2026 edition expanded into an evening event headlined by international rockers Bush, alongside local legends The Superjesus and You Am I, and live broadcasts from Triple M’s premier radio shows at the iconic Corner Hotel. The event reinforces Triple M’s power to bring audiences together around live music, sport, and culture, offering brands high-impact, live-event integrations at key cultural moments.
The Fox’s The Underdogs
The Fox’s Fifi, Fev & Nick The Underdogs initiative will return in 2027 following its fifth successful edition. Since 2024, the initiative has empowered over 100 children facing hardship or exclusion by giving them the ultimate team experience, including running onto the field at an AFL match in their own guernseys. Supported in 2026 by The Fox and the Seven Network, the multi-platform campaign continues to deliver deep community connection, lasting social impact, and high-value integration across radio, TV, and live events.
TV WEEK Logie Awards
As the premier celebration of Australian television, the 66th TV WEEK Logie Awards reached 3.46 million national viewers, delivering a Total TV average audience of 1.49 million up 4% year-on-year and surging 63% on 7plus to mark the event’s fourth consecutive year of audience growth. Hosted by Robert Irwin, Australian television’s night of nights saw fan-favorite Sam Pang take home the prestigious Gold Logie, while celebrating screen history with the induction of iconic actress Deborah Mailman, beloved drama A Country Practice, and veteran presenter Andrew Denton into the Hall of Fame.
The TV WEEK Logie Awards Red Carpet Show reached 2.31 million and had a national Total TV audience of 1.32 million, up 2% on 2025. Combined, the Red Carpet and the awards show reached 3.97 million Australians. In 2027, the TV WEEK Logie Awards will run exclusively on Seven and 7plus once again, celebrating the very best of Australian television.
