Seven reveals powerful planning platform
Extends partnership with LANDMARKS ID and introduces SCOPE
Thursday, 22 October 2026
The Seven Network today announced the extension of its partnership with LANDMARKS ID, strengthening its audience intelligence capabilities through the adoption of SCOPE, LANDMARKS ID’s advanced audience reach insights and campaign planning platform.
SCOPE combines consumer intelligence from a panel of more than 500,000 Australians, connecting their brand preferences with OzTAM’s VOZ total TV audience measurement data, creating a powerful new insights and planning capability for agencies and advertisers.
The solution enables Seven to provide a deeper understanding of how brands connect with audiences across its total TV ecosystem, helping advertisers evaluate audience reach, content alignment and sponsorship opportunities through the lens of real customer brand and category buyer reach counts rather than traditional demographic audiences or survey-based research alone.
By bringing together consumer intelligence and Australia’s leading TV measurement currency, SCOPE provides a unique view of audience engagement across Seven’s broadcast television, 7plus, major entertainment tentpoles, sponsorship assets and premium sport content such as AFL, cricket, the NFL and Supercars.
Key capabilities include:
- Profiling daily brand and category associations from a panel of more than 500,000 Australians and Seven’s total TV reach analysis leveraging OzTAM’s VOZ measurement data.
- Advanced audience planning based on brand and category buyer reach scores for all broadcast and BVOD media inventory.
- Evaluation of sponsorship opportunities against audience and brand alignment.
- Insights into audience composition across key entertainment programs and special events.
- Audience and sponsorship analysis across Seven’s, and Australia’s, most watched sports.
- Enhanced campaign planning and investment decision-making based on audience engagement and consumer preferences.
Seven’s Director of Sales, Television and Streaming, Katie Finney, said SCOPE had already been presented to major agency holding groups and independent agencies, with feedback highlighting its innovative approach to audience planning, its strategic value for advertisers and its ability to support the industry’s continued shift towards audience-first media investment.
“As advertisers increasingly seek greater accountability, transparency and measurable outcomes, solutions such as SCOPE will play an important role in bridging the gap between audience measurement, consumer intelligence and advertising effectiveness,” she said.
“By combining LANDMARKS ID’s rich consumer insights with VOZ audience measurement, we’re providing advertisers with a deeper understanding of how their brands connect with audiences across our television, streaming, sponsorship and sports assets. This enables more informed planning, better investment decisions and stronger commercial outcomes.
“The feedback we’ve received has been extremely positive, reinforcing the market demand for more sophisticated audience-led planning solutions that connect audience reach with real consumer behaviour and brand relevance.”
LANDMARKS ID Founder, James Fogelberg, said: “Advertisers expect more than just broad demographic-based audience planning today. They see the results advanced audience targeting and optimisation provide digitally and they want the same when spending in other channels.
“SCOPE means Seven can instantly prove the relevancy of its audience and respond to briefs with campaign plans that efficiently maximise the reach of the target audience. Giving every brand a higher on target hit rate is exactly what advertisers expect from their media partners today. This is smarter, faster, and effective total TV planning.”
